The Heads of Sponsorship and eSports at Movistar Ander Pérez and Guillermo Mañas will analyse the future and professionalisation of eSports at the next ISDE Webinar, the online talk promoted by the Instituto Superior de Derecho y Economía (ISDE) to be held this Thursday 21st May (20:00) as part of the ISDE Sports Convention (ISC).

Moderated by the Director of Corporate Communication of LaLiga, Carlos Ruiz-Ocaña, the talk entitled ‘eSports: No limits to the future’ will address the connectivity, socialisation and professionalisation of a booming sector, which is attractive to sponsoring brands and which aspires to be included in the Olympic Games in order to achieve greater popular recognition.

Ander Pérez has a degree in Law and a Master’s degree in Commercial and Marketing Management from IE. An expert in Sports Marketing, he has been working at Movistar for more than 20 years. He has been the Head of Sponsorship at the telecommunications company since 2004, a position from which he has been in contact with the main sports in Spain including football, basketball, Formula 1, motorcycling, sailing and, among others, the Olympics. Since 2017, he has also been responsible for the company’s eSports sector.

Guillermo Mañas holds a degree in Journalism from the San Pablo CEU University, an MBA from the Polytechnic University of Madrid and a Master’s degree in Digital Design from TRACOR. He has been working for Telefónica for more than 10 years and in recent years as Head of eSports Sponsorship for Movistar.

Both experts will speak at the ISC Webinar about a social phenomenon, eSports, which has an audience in the millions. The last World Final of the League of Legends video game registered 3.7 million viewers and eSports reached a turnover of 1.1 billion dollars (963 million euros) in 2019, an increase of 26.7 percent on the previous year.

This is the fourth ISDE Webinar during the state of health emergency decreed by the COVID-19 pandemic, within the ISC, the congress on law and the sports industry organised by ISDE, in collaboration with LaLiga, the Madrid Chamber of Commerce and the Madrid Bar Association.

In previous sessions, the Brazilian lawyer Daniel Cravo, expert in sports law at ISDE and member of the Executive Committee of the International Association of Football Lawyers (AIAF), and the Director of the Women’s Football Area of LaLiga, Pedro Malabia, took part.

Brazilian lawyer and ISDE professor Marcos Motta also spoke, reflecting on the challenges facing the transfer system and football agents in the face of the health and economic crisis caused by COVID-19, which has led to the postponement of the main championships, including LaLiga Santander, the Premier League, Serie A, the Bundesliga and the French league.

 

The ISDE Sports Convention is the largest international congress on sports law and industry, organised by the Instituto Superior de Derecho y Economía (ISDE), with the support of La Liga. Nearly 600 congress participants took part in the 2019 edition, held at the headquarters of Banco Santander in Madrid and attended by the president of La Liga, Javier Tebas, as well as the President of the Board of Directors of Real Valladolid, Ronaldo Nazario, the three-time world boxing champion Joana Pastrana and the Olympic badminton champion, Carolina Marín.

ABOUT ISDE

Created in 1992, the Instituto Superior de Derecho y Economía (ISDE) is an academic institution dedicated to legal training of the highest level, forged by the union of representatives of the main national and international law firms. Its aim is to train professionals and recent graduates to join the best firms in the market. ISDE’s curricula are designed by practising professionals to ensure they are up to date and practically applicable, and its commitment is to prepare professionals for senior management positions.

To register for the webinar, please click on the following link: https://tickets.isde.es/eventos/esports-sin-limites